The National Transport Safety Center (NTSC) launched the “Tareekh Ywasilna Salmeen” campaign in conjunction with Saudi Foundation Day, celebrating the Kingdom’s deep-rooted history and cultural heritage spanning over three centuries. The campaign aimed to raise public awareness of transport safety by connecting the values of safety with Saudi Arabia’s rich heritage, and delivering impactful awareness messages inspired by national identity—emphasizing the importance of safety to protect lives and preserve national achievements. The campaign included visual content, digital messaging, and public engagement activities that reflected pride in the past and a commitment to a safer future.