The National Transport Safety Center (NTSC) launched the “Welcome Safely” campaign in conjunction with the Hajj season, as part of its efforts to raise awareness and promote safety for pilgrims during their journeys across the Kingdom. The campaign aimed to protect the well-being of pilgrims, by delivering informative messages that emphasized the importance of following safety guidelines and travel regulations—ensuring a secure and spiritually enriching pilgrimage experience. The campaign featured digital and visual content in multiple languages, targeting pilgrims, transport providers, and the general public, demonstrating NTSC’s commitment to comprehensive safety during peak seasons.