The National Transport Safety Center (NTSC) launched the “Your Safety Matters to Them” campaign as part of its ongoing efforts to promote a culture of safety and social responsibility across all modes of transport. The campaign aimed to raise awareness among individuals and the broader community about the importance of adhering to safety standards during travel. It highlighted both personal and institutional roles in protecting lives and encouraged drivers and transport providers to place safety at the forefront of every journey. The campaign was delivered through digital and media content published via official platforms, emphasizing the crucial role of drivers in safeguarding passengers, and reinforcing a shared national responsibility for transport safety.