The National Transport Safety Center (NTSC) launched the “Your Safety Starts with Theirs” campaign in celebration of Saudi National Day, reaffirming its commitment to promoting a culture of safety and shared responsibility in the transport sector. The campaign highlighted the idea that an individual’s safety begins with the safety of those around them, encouraging drivers and transport users to adhere to traffic regulations and preventive measures as a cornerstone of a secure and sustainable transport environment. It also emphasized the importance of collaboration and mutual responsibility among all members of society, whether in vehicles or on the road, to reinforce the concept that safety is a collective responsibility achieved through awareness and proactive behavior. The campaign was launched across official digital platforms, with creative and visual messages inspired by the spirit of the national occasion—linking patriotism with the protection of lives.